About the Role
Key Responsibilities
Generate high-quality leads and improve conversions.
Plan and optimize Meta and Google advertising campaigns.
Manage social media growth across major platforms.
Create creatives, presentations, thumbnails and marketing assets using Canva.
Edit videos, reels and promotional content.
Manage website updates, blogs and landing pages.
Support webinars, campaigns and community growth.
Track KPIs including CPL, lead quality, conversions and ROI.
Continuously research marketing trends, AI tools and best practices.
Requirements
Mandatory Requirements
Minimum 2–3 years of hands-on experience in Digital/Growth Marketing.
Proven experience managing Meta Ads (Facebook & Instagram).
Proven experience managing Google Ads campaigns.
Strong Canva skills for creating professional marketing creatives.
Experience in video editing and short-form content creation (Reels/Shorts).
Having AI expertise is a advantage.
Personal laptop and reliable high-speed internet connection.
Ability to work independently, take ownership and deliver measurable results.
About the Company